Customers bail on their online purchases 75% overall. The good news is nearly 50% respond to email inviting them back to complete their purchase. (Source: h...

With online sales taking center stage, it's important to remove obstacles for your repeat buyers so they don't get frustrated and abandon their purchase. He...

As Thomas L. Friedman said this morning on CNBC, Mother Nature always bats last, and always bats 1,000. With Covid-19, Mother Nature is at bat again. How ...

Now, more than ever, it's essential in our unpredictable world that data is not only available to winery workers, but actionable in any browser on PC, Mac, i...

Gain Control, Minimize Vendors & Stop Finger Pointing Ever called for help, and no one answers? Worse, if they do answer, they tell you it's not their job? ...

Tim Hartford's recent TED discussion on how chaos can lead through breakthroughs is so relevant today. Keith Jarrett's Köln Concert is one of my favorite pia...

With recent news on overall declining wine demand, pricing pressures, and now potential declining visitation to tasting rooms, it's ever-more important to re...

Earlier this month, we held our User Groups in the gorgeous caves of Joseph Cellars in Calistoga, CA.  Over the two mornings with our clients, I asked them i...

Last month's DTC Symposium hosted Tracy McArdle @ Jessup Cellars, Neil Bason @ Goosecross and Malani Anderson @ Turley Wine Cellars in a moderated panel to s...

Back in the olden days, marketers communicated with their customers via snail mail.  This was a very expensive and somewhat dicey proposition – paper and pos...

Customers that trust your brand based on a recommendation are more likely to purchase wine, join the club and praise their experience to others. A good refer...

So, you're frustrated with your current DTC software, and you know there's a better solution out there. But when it comes down to it, you are afraid of the p...

Automatically recurring club memberships are a significant contributor to the Life Time Value of consumers, representing up to 50% of overall annual DTC reve...

Anyone who has heard me talk these past few years after our data breach in 2015, walk away with a stark reminder that we truly are only at the beginning of d...