"Virtual Tastings have transformed our industry during these unprecedented times. Being able to quickly adapt a new experience that is...

A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people...

"Because of Covid, consumers don't want to touch anything..." Mastercard President & CEO-Elect Michael Miebach We understand that in...

"Love the new look!" Efrain Barrigan, Clif Family Winery "It’s so easy to get to used to. Our Somm in the tasting room loves the new...

Want a great way to offer your customers a touch-free tasting menu when they visit your winery? Use a QR Code. Your customers will...

By Susan DeMatei, Wine Glass Marketing With our increased focus on digital channels during COVID, email carries a heavy load within our...

In the recent past when we said DTC we thought ecommerce. But, with the advent of COVID-19, the acceleration of e-commerce (as the...

Customers bail on their online purchases 75% overall. The good news is nearly 50% respond to email inviting them back to complete their...

With online sales increasing, it's important to remove obstacles for your repeat buyers so they don't get frustrated and abandon their...

As Thomas L. Friedman said this morning on CNBC, Mother Nature always bats last, and always bats 1,000. With Covid-19, Mother Nature is...

Now, more than ever, it's essential in our unpredictable world that data is not only available to winery workers, but actionable in any...

Gain Control, Minimize Vendors & Stop Finger Pointing Ever called for help, and no one answers? Worse, if they do answer, they tell you...

Tim Hartford's recent TED discussion on how chaos can lead through breakthroughs is so relevant today. Keith Jarrett's Köln Concert is...

With recent news on overall declining wine demand, pricing pressures, and now potential declining visitation to tasting rooms, it's...

Earlier this month, we held our User Groups in the gorgeous caves of Joseph Cellars in Calistoga, CA.  Over the two mornings with our...

Last month's DTC Symposium hosted Tracy McArdle @ Jessup Cellars, Neil Bason @ Goosecross and Malani Anderson @ Turley Wine Cellars in a...

Back in the olden days, marketers communicated with their customers via snail mail.  This was a very expensive and somewhat dicey...

Customers that trust your brand based on a recommendation are more likely to purchase wine, join the club and praise their experience to...

So, you're frustrated with your current DTC software, and you know there's a better solution out there. But when it comes down to it, you...

Automatically recurring club memberships are a significant contributor to the Life Time Value of consumers, representing up to 50% of...