Paul ThienesMar 4, 20212 minCreate Many Orders, Charge One Account"Virtual Tastings have transformed our industry during these unprecedented times. Being able to quickly adapt a new experience that is...
Jim MorrisJan 27, 20213 minThe Intersection of Creativity and Technology: How We At Charles Krug Are Greeting 2021 Head-OnA typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people...
Paul ThienesJan 6, 20211 minHost Tastings with New Confidence in 2021"Because of Covid, consumers don't want to touch anything..." Mastercard President & CEO-Elect Michael Miebach We understand that in...
Paul ThienesNov 13, 20201 minRemodeled After 20 Years"Love the new look!" Efrain Barrigan, Clif Family Winery "It’s so easy to get to used to. Our Somm in the tasting room loves the new...
Paul ThienesAug 26, 20202 minTouchless Tastings: Create and Use QR Codes at your WineryWant a great way to offer your customers a touch-free tasting menu when they visit your winery? Use a QR Code. Your customers will...
susan5680Aug 12, 20204 min5 Ways eCELLAR Makes Segmentation EasierBy Susan DeMatei, Wine Glass Marketing With our increased focus on digital channels during COVID, email carries a heavy load within our...
Paul ThienesJun 29, 20202 min Is Your DTC Strategy Future Forward?In the recent past when we said DTC we thought ecommerce. But, with the advent of COVID-19, the acceleration of e-commerce (as the...
Paul ThienesMay 19, 20201 minAbandoned Carts: OwnedCustomers bail on their online purchases 75% overall. The good news is nearly 50% respond to email inviting them back to complete their...
Paul ThienesMar 25, 20202 minNever Require your Customers to Log In AgainWith online sales increasing, it's important to remove obstacles for your repeat buyers so they don't get frustrated and abandon their...
Paul ThienesMar 17, 20203 minThis Sucks. But, it's only temporary. Well, kind of.As Thomas L. Friedman said this morning on CNBC, Mother Nature always bats last, and always bats 1,000. With Covid-19, Mother Nature is...
Paul ThienesMar 16, 20201 minWhen working remotely, digital tools really do matterNow, more than ever, it's essential in our unpredictable world that data is not only available to winery workers, but actionable in any...
Paul ThienesMar 6, 20202 minWho's Job is it Anyway?Gain Control, Minimize Vendors & Stop Finger Pointing Ever called for help, and no one answers? Worse, if they do answer, they tell you...
Paul ThienesMar 1, 20203 minBe Inspired: In Chaotic Times, HOW you work with what you have makes all the differenceTim Hartford's recent TED discussion on how chaos can lead through breakthroughs is so relevant today. Keith Jarrett's Köln Concert is...
Paul ThienesFeb 28, 20201 minDon't Panic - Use Your Data!With recent news on overall declining wine demand, pricing pressures, and now potential declining visitation to tasting rooms, it's...
Paul ThienesApr 30, 20182 minWine Clubs - The Next LevelEarlier this month, we held our User Groups in the gorgeous caves of Joseph Cellars in Calistoga, CA. Over the two mornings with our...
Paul ThienesFeb 1, 20182 minProfit from Winery ReservationsLast month's DTC Symposium hosted Tracy McArdle @ Jessup Cellars, Neil Bason @ Goosecross and Malani Anderson @ Turley Wine Cellars in a...
Paul ThienesOct 2, 20173 minGet Your Email Delivered, Opened and Read With These 5 TipsBack in the olden days, marketers communicated with their customers via snail mail. This was a very expensive and somewhat dicey...
Paul ThienesSep 12, 20174 minBoost Tasting Room Traffic, Purchases and Club Signups through ReferralsCustomers that trust your brand based on a recommendation are more likely to purchase wine, join the club and praise their experience to...
Paul ThienesAug 10, 20172 minAre you afraid of switching DTC systems because of data migration?So, you're frustrated with your current DTC software, and you know there's a better solution out there. But when it comes down to it, you...
Paul ThienesJul 11, 20173 minPredict When Wine Club Members Will QuitAutomatically recurring club memberships are a significant contributor to the Life Time Value of consumers, representing up to 50% of...