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Jun 29
2 min

Is Your DTC Strategy Future Forward?

In the recent past when we said DTC we thought ecommerce. But, with the advent of COVID-19, the acceleration of e-commerce (as the prefer...

Paul Thienes

May 19
1 min

Abandoned Carts: Owned

Customers bail on their online purchases 75% overall. The good news is nearly 50% respond to email inviting them back to complete their ...

Paul Thienes

Mar 25
2 min

Never Require your Customers to Log In Again

With online sales taking center stage, it's important to remove obstacles for your repeat buyers so they don't get frustrated and abandon...

Paul Thienes

Mar 17
3 min

This Sucks. But, it's only temporary. Well, kind of.

As Thomas L. Friedman said this morning on CNBC, Mother Nature always bats last, and always bats 1,000. With Covid-19, Mother Nature is...

Paul Thienes

Mar 16
1 min

When working remotely, digital tools really do matter

Now, more than ever, it's essential in our unpredictable world that data is not only available to winery workers, but actionable in any b...

Paul Thienes

Mar 6
2 min

Who's Job is it Anyway?

Gain Control, Minimize Vendors & Stop Finger Pointing Ever called for help, and no one answers? Worse, if they do answer, they tell you ...

Paul Thienes

Mar 1
3 min

Be Inspired: In Chaotic Times, HOW you work with what you have makes all the difference

Tim Hartford's recent TED discussion on how chaos can lead through breakthroughs is so relevant today. Keith Jarrett's Köln Concert is on...

Paul Thienes

Feb 28
1 min

Don't Panic - Use Your Data!

With recent news on overall declining wine demand, pricing pressures, and now potential declining visitation to tasting rooms, it's ever-...

Paul Thienes

Apr 30, 2018
2 min

Wine Clubs - The Next Level

Earlier this month, we held our User Groups in the gorgeous caves of Joseph Cellars in Calistoga, CA. Over the two mornings with our cli...

Paul Thienes

Feb 1, 2018
2 min

Profit from Winery Reservations

Last month's DTC Symposium hosted Tracy McArdle @ Jessup Cellars, Neil Bason @ Goosecross and Malani Anderson @ Turley Wine Cellars in a ...

Paul Thienes

Oct 2, 2017
3 min

Get Your Email Delivered, Opened and Read With These 5 Tips

Back in the olden days, marketers communicated with their customers via snail mail. This was a very expensive and somewhat dicey proposi...

Paul Thienes

Sep 12, 2017
4 min

Boost Tasting Room Traffic, Purchases and Club Signups through Referrals

Customers that trust your brand based on a recommendation are more likely to purchase wine, join the club and praise their experience to ...

Paul Thienes

Aug 10, 2017
2 min

Are you afraid of switching DTC systems because of data migration?

So, you're frustrated with your current DTC software, and you know there's a better solution out there. But when it comes down to it, you...

Paul Thienes

Jul 11, 2017
3 min

Predict When Wine Club Members Will Quit

Automatically recurring club memberships are a significant contributor to the Life Time Value of consumers, representing up to 50% of ove...

Paul Thienes

Jun 13, 2017
2 min

8 things to do now to secure your winery's data

Anyone who has heard me talk these past few years after our data breach in 2015, walk away with a stark reminder that we truly are only a...

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Is Your DTC Strategy Future Forward?

Abandoned Carts: Owned

Never Require your Customers to Log In Again

This Sucks. But, it's only temporary. Well, kind of.

When working remotely, digital tools really do matter

Who's Job is it Anyway?

Be Inspired: In Chaotic Times, HOW you work with what you have makes all the difference

Don't Panic - Use Your Data!

Wine Clubs - The Next Level

Profit from Winery Reservations

Get Your Email Delivered, Opened and Read With These 5 Tips

Boost Tasting Room Traffic, Purchases and Club Signups through Referrals

Are you afraid of switching DTC systems because of data migration?

Predict When Wine Club Members Will Quit

8 things to do now to secure your winery's data

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