Paul Thienes
Create Many Orders, Charge One Account
"Virtual Tastings have transformed our industry during these unprecedented times. Being able to quickly adapt a new experience that is...
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Jim Morris
- Jan 27, 2021
- 3 min
The Intersection of Creativity and Technology: How We At Charles Krug Are Greeting 2021 Head-On
A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people...
Paul Thienes
- Jan 6, 2021
- 1 min
Host Tastings with New Confidence in 2021
"Because of Covid, consumers don't want to touch anything..." Mastercard President & CEO-Elect Michael Miebach We understand that in...
Paul Thienes
- Nov 13, 2020
- 1 min
Remodeled After 20 Years
"Love the new look!" Efrain Barrigan, Clif Family Winery "It’s so easy to get to used to. Our Somm in the tasting room loves the new...
Paul Thienes
- Aug 26, 2020
- 2 min
Touchless Tastings: Create and Use QR Codes at your Winery
Want a great way to offer your customers a touch-free tasting menu when they visit your winery? Use a QR Code. Your customers will...
susan5680
- Aug 12, 2020
- 4 min
5 Ways eCELLAR Makes Segmentation Easier
By Susan DeMatei, Wine Glass Marketing With our increased focus on digital channels during COVID, email carries a heavy load within our...
Paul Thienes
- Jun 29, 2020
- 2 min
Is Your DTC Strategy Future Forward?
In the recent past when we said DTC we thought ecommerce. But, with the advent of COVID-19, the acceleration of e-commerce (as the...
Paul Thienes
- May 19, 2020
- 1 min
Abandoned Carts: Owned
Customers bail on their online purchases 75% overall. The good news is nearly 50% respond to email inviting them back to complete their...
Paul Thienes
- Mar 25, 2020
- 2 min
Never Require your Customers to Log In Again
With online sales increasing, it's important to remove obstacles for your repeat buyers so they don't get frustrated and abandon their...
Paul Thienes
- Mar 17, 2020
- 3 min
This Sucks. But, it's only temporary. Well, kind of.
As Thomas L. Friedman said this morning on CNBC, Mother Nature always bats last, and always bats 1,000. With Covid-19, Mother Nature is...
Paul Thienes
- Mar 15, 2020
- 1 min
When working remotely, digital tools really do matter
Now, more than ever, it's essential in our unpredictable world that data is not only available to winery workers, but actionable in any...
Paul Thienes
- Mar 6, 2020
- 2 min
Who's Job is it Anyway?
Gain Control, Minimize Vendors & Stop Finger Pointing Ever called for help, and no one answers? Worse, if they do answer, they tell you...
Paul Thienes
- Mar 1, 2020
- 3 min
Be Inspired: In Chaotic Times, HOW you work with what you have makes all the difference
Tim Hartford's recent TED discussion on how chaos can lead through breakthroughs is so relevant today. Keith Jarrett's Köln Concert is...
Paul Thienes
- Feb 28, 2020
- 1 min
Don't Panic - Use Your Data!
With recent news on overall declining wine demand, pricing pressures, and now potential declining visitation to tasting rooms, it's...
Paul Thienes
- Apr 30, 2018
- 2 min
Wine Clubs - The Next Level
Earlier this month, we held our User Groups in the gorgeous caves of Joseph Cellars in Calistoga, CA. Over the two mornings with our...
Paul Thienes
- Feb 1, 2018
- 2 min
Profit from Winery Reservations
Last month's DTC Symposium hosted Tracy McArdle @ Jessup Cellars, Neil Bason @ Goosecross and Malani Anderson @ Turley Wine Cellars in a...
Paul Thienes
- Oct 2, 2017
- 3 min
Get Your Email Delivered, Opened and Read With These 5 Tips
Back in the olden days, marketers communicated with their customers via snail mail. This was a very expensive and somewhat dicey...
Paul Thienes
- Sep 12, 2017
- 4 min
Boost Tasting Room Traffic, Purchases and Club Signups through Referrals
Customers that trust your brand based on a recommendation are more likely to purchase wine, join the club and praise their experience to...
Paul Thienes
- Aug 10, 2017
- 2 min
Are you afraid of switching DTC systems because of data migration?
So, you're frustrated with your current DTC software, and you know there's a better solution out there. But when it comes down to it, you...
Paul Thienes
- Jul 11, 2017
- 3 min
Predict When Wine Club Members Will Quit
Automatically recurring club memberships are a significant contributor to the Life Time Value of consumers, representing up to 50% of...