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Empower Your Winery with eCELLAR

Discover our all-in-one platform that simplifies every aspect of winery operations—from CRM and wine clubs to e-commerce and POS.
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25+ Years of Innovation in DTC Winery Management

Trusted by wineries to drive growth and deliver exceptional customer experiences.

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Success at Every Scale

See how wineries of all sizes – small boutique brands, large-scale operations, and multi-brand portfolios—use eCELLAR to streamline operations, drive sales, and build lasting customer relationships. Explore our case studies to find the perfect fit for your business.
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eCELLAR:
Your Success, Our Commitment

Let’s take your winery to the next level with solutions
designed to simplify, innovate, and grow.
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Redefining DTC Winery Software
25 Years of Innovation

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eCELLAR

Your Success, Our Commitment. With our DtC Winery Software, we are dedicated to driving your winery’s success through innovation and excellence.

Lauren Carpenter
Miner Family Winery

“eCellar has been a great partner for Miner for the past several years. The eCellar crew prioritizes upgrades based on their customer wants and needs, and their customer service team is responsive and thorough…”

Sil Coccia
Jarvis Estate

“We engaged eCellar nearly three years ago and have enjoyed a terrific relationship. The platform is everything we could want regarding a POS, CRM, Reservation and Campaign system. We love the Club…”

Monica Hunter
Balletto Vineyards

“I have been woking with eCellar since September 2018. My roloe at Balletto Vineyards is a Director of Administrative services. I am behind the scenes working on compliance reports and financial…”

Nichole Bigley
Gramercy Cellars

“I've used multiple POS platforms and eCellar is my favorite. As a medium-sized winery managing all orders in-house, eCellar helps us capture sales in person and on our website. We love using their designer widgets for seamless integration with our website.”

Jay Krutulis
Prospice

“But any platform is only as good as the people behind it, and I can't offer enough words of praise for the eCellar team for great customer support throughout our relationship -- and it turns out they are great dinner company too!”

Tanya Zumach
Raptor Ridge Winery

“Hi Denise, just wanted to say thanks for walking through this with me yesterday - it was very helpful. I talked to our new fulfillment house today and they will be able to combine and ship the orders based on the ship date and name, no problem.”

Not just a POS system. eCELLAR is your
DtC Winery Software and technology partner.

Get to Know eCELLAR...

Exceptional experiences start with eCELLAR.

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Sales Channels

The Best Customer Experiences Start Here

Point of Sale (POS)

Our intuitive, user-friendly POS will maximize efficiency and optimize productivity.

Discover the versatile eCELLAR POS, compatible with cash registers, iPads, or back-office computers. Process transactions with EMV and ApplePay, edit orders from Wine Club or eCommerce, and automate discounts. Enjoy touchless checkout and simplified tip management for a seamless, efficient experience.

Reservation Manager

Effortlessly manage reservations within one system.

Streamline reservations with eCELLAR Booking Agent(s) integrated into your website. Securely store credit card info via PCI tokens for each reservation type, ensuring smooth charges in the Tasting Room and for online orders. Enhance efficiency and security for you and your customers.

Generate recurring revenue: Clubs & Subscriptions

Explore our diverse range: traditional, custom, allocation, subscription—whatever you seek, we've got.

Experience the versatility of eCELLAR POS for all club types. Visualize and adjust shipments with Club ReMix, enhancing engagement and reducing inquiries. Manage batch allocations effortlessly with Custom Club, and process multiple shipments and payments in seconds, boosting efficiency.

Sell online

Tailor your brand's online experience: your vision, your style.

Maximize wine sales on all devices with our customizable, mobile-first storefront. Prevent overselling with the Allocations feature, set limits, and use magic links for easy customer access. Manage extra requests efficiently, boosting satisfaction and streamlining operations.

Sell across channels & brands

Centralized database.

A centralized database for a DTC winery ensures data consistency, improves customer experience, enhances analytics, boosts efficiency, and simplifies compliance. It streamlines processes, supports scalability, and enhances security, making it essential for managing winery brands.

Marketing Tools

Know Your Customer and Bridge Across All Channels and Brands

True CRM

Strengthen connections, boost retention & loyalty with data insights.

Gain a 360-degree customer view with eCELLAR. Segment, target, and send personalized emails while generating reports—all in one app. Integrate POS, Wine Club, and eCommerce for a seamless experience, and manage email campaigns, reservations, and reporting without extra plug-ins.

Campaign Manager

Maintain engagement, foster brand loyalty, and drive revenue.

eCELLAR simplifies email marketing without third-party systems. Automate personalized emails for new releases, thank-yous, orders, and reservations within the eCELLAR database. Track purchases by campaign, and enjoy automated bounce reporting, opens, and opt-outs. Easily retarget and resend bounced emails.

Designer Widgets

Your brand, your website, your way.

Effortlessly integrate eCELLAR into any website with API-driven Designer Widgets, ensuring a seamless experience across all devices. Customize eCELLAR to match your style for an impactful branded experience.

Centralized Operations

Management made easy

Order Management

Fulfill customer requests efficiently and accurately

Efficient order management is key to smooth operations and customer satisfaction. With eCELLAR, streamline your order process from start to finish. Filter, sort, search, tag, and add tasks and notes to orders easily. Track order status, monitor inventory, and fulfill orders promptly to reduce errors and delays.

Inventory Management

Reportable, auditable and easy to manage

Track and manage inventory across all locations and sales channels effortlessly. Automatically link pull locations to sales channels for real-time inventory updates. Ensure accurate counts by tracking inventory movement and prevent overselling with our POS solution.

Compliance, Fulfillment & Shipping

Simplify compliance and shipping with seamless integrations

eCELLAR integrates with Compliance, Fulfillment, and Shipping solutions, simplifying your shipping process. Seamlessly comply with state rules through our integration with ShipCompliant.

Security

Peace of mind with PCI level 2 compliance

We prove our commitment to security with annual PCI Level 2 Compliance by a third-party, Visa-Approved QSA. This rigorous validation streamlines our clients’ PCI process to just 20 simple questions, ensuring peace of mind and letting you focus on your business.

Reporting & Analytics

Measure Your Success with Data-Driven Insights

Performance

Inform, identify, track, improve: enhance performance

Harness eCELLAR’s powerful search to generate over 100 reports on wine club memberships, reservations, payments, and sales. Gain insights into profitable reservations, wine club tiers, customer segments, and sales channels. Join satisfied clients who praise our clear and detailed reporting.

Search Capabilities

Boost efficiency and sales with eCELLAR's advanced search.

eCELLAR’s advanced search enhances efficiency and customer management. Access customer data, transactions, and inventory quickly for seamless order processing and personalized interactions. Customizable search options ensure precise data retrieval, boosting sales and improving customer experiences.

Open Api

Unlock Your Data: Secure Open API Access for Third Parties

Open API

Secure Open API access for third parties

Our All-in-One Platform offers comprehensive functionality and flexibility with an Open API. Securely access your eCELLAR data for accounting, telemarketing, or dash-boarding via third-party providers. Available 24/7, your data integrates automatically into any system for near real-time use, enhancing efficiency and productivity.

Client Engagement

Your Success, Our Commitment

eCELLAR Support

Exceptional support, every step of the way.

We prioritize customer satisfaction, with a dedicated team ready to assist at every step. We ensure your needs are met with prompt responses and personalized solutions. Our goal is to provide exceptional support, build lasting relationships, and be your trusted partner.

Seamless Migration

Reliable data migration for informed decisions and efficiency.

eCELLAR’s accuracy-guaranteed migration ensures seamless and reliable data transfer. Accurate data is crucial for wineries to make informed decisions, enhance efficiency, and maintain compliance. eCELLAR mitigates migration risks, ensuring data is transferred accurately and securely, giving clients confidence in their new database infrastructure.

User & Focus Groups

Enhancing eCELLAR through user and focus group insights.

User and focus groups provide insights into user needs, helping us improve eCELLAR. Engaging with users ensures our solutions are functional and resonate with clients, driving satisfaction and long-term success.