Create & Measure Great Customer Experiences

With eCELLAR, you have all it takes to manage all customer

interactions at your fingertips.  From online to tasting room,

eCELLAR provides you with True CRM.   Learn more

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We are database & hospitality experts, and for over 20 years, we've focused exclusively on the wine business and know it inside and out.

The best wineries in Napa, Sonoma and beyond come to us for a primary reason—we provide live, high touch customer service with the most complete data-driven DTC sales & CRM platform on the market.

We do not outsource data migration/management, application training or development to third parties.  We are a vertically integrated company with full-time employees helping our clients achieve success every day, on time and within budget.


We are committed to ongoing empowerment and education for your employees to create great client outcomes every day.



Our platform makes it simple for you to deliver what your clients expect—a personalized experience.


One customer record accessible across all channels: Tasting Room POS, Mobile, eCommerce, Wine Club, Email Campaigns, Reservations and Real-Time Multi Location inventory.  

Your customers can customize their Club Orders online. Your web designer can extend your brand experience all the way though check out.  Segment your customers on the fly by demographic, purchase history, visitation and much more with our industry-leading Search.

Learn more...



Offering EMV security chip, Near Field, Apple/Google Pay and more.


We don’t just say that we’re secure. We are annually validated PCI Level 2 Compliant by a third-party, Visa-Approved QSA (Qualified Security Assessor).


This validation puts us at the top of the transactional food chain for security in the wine industry. No one else in our competitive set performs to that standard, including $100,000 per brand insurance against hackers.

Our validated Statement of Compliance is here.




We help wineries and their employees thrive by empowering them to serve their clients at the highest level of hospitality using the latest technology.


At our core, we are an optimistic organization constantly innovating, and founded on traditions of critical thought.


We strive to improve at every opportunity.


Our most important expertise is the detection and elimination of errors.



Founder & CEO
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It all started in the Midwest. Paul grew up loving nature and data in Minnesota. A Computer Science degree from Hamline University and a Masters in Business from the University of St. Thomas in St. Paul started a corporate career at MCI Telecommunications.  


Paul found his way to the Napa Valley during the dotcom boom of the late 90’s and created a first-of-its-kind, web-based cash register solution for the wine industry in 2004. He founded eCellar 20 years ago in Calistoga and has been innovating data solutions for wineries ever since. He loves an excellent Pinot Noir served with cheese and a beautiful view. When he’s not busy with data and his clients, he enjoys traveling, playing piano and skiing with his 2 kids. 





To schedule an eCellar demo, please fill in your contact details.

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Tel: 866-575-4500
Tel: 707-942-9700
PO Box 497
Calistoga, CA 94515