Welcome to The Pulse, an eCELLAR speaker series designed to inspire and empower our DtC clients. These webinars explore cutting-edge topics that directly impact the wine industry, offering valuable insights and actionable strategies. Check out our upcoming calendar of events to take full advantage of this exclusive benefit and stay ahead in the industry.
Beyond the Tasting Room – Fresh Paths to Revenue Growth with WISE
Join WISE and eCELLAR for a dynamic 45-minute session and 15-minute Q&A exploring how wineries are driving sales outside their four walls. Learn how to take your brand on the road and other creative outreach strategies that deepen connections, build loyalty, and boost revenue. Discover what’s working for leading wineries, how to identify the right audiences and partners, and how to bring your brand story to life beyond the tasting room.
RSVP with questions or bring them to the webinar – there’ll be time for Q&A and plenty of inspiration to grow sales year-round.
Liz Mercer
WISE Coach & Content Developer
Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine and the industry supporting it. She left the area to attend Northwood University in Michigan, where she studied Finance & Business Management. She joined the wine industry as a temp in a tasting room in 1999. Shortly thereafter, she was drawn into direct-to-consumer sales via wine clubs and e-commerce, where she led a team to rebrand the wine club, establishing it as one of the largest wine clubs in the country. Over 25 years, she has held various leadership roles with wineries on the Central Coast and the Napa Valley, while working with WISE. In 2024, she left day to day winery operations and joined WISE full time as a Partner and DTC Coach.
Liz earned her Master of Professional Studies in Food Business from the Culinary Institute of America. Liz witnessed the landscape of direct-to-consumer sales environment change drastically over the last 20+ years as the industry has matured and is excited to be a part of developing the next generation of direct marketers.
