Welcome to The Pulse, an eCELLAR speaker series designed to inspire and empower our DtC clients. These webinars explore cutting-edge topics that directly impact the wine industry, offering valuable insights and actionable strategies. Check out our upcoming calendar of events to take full advantage of this exclusive benefit and stay ahead in the industry.
Most businesses spend their time asking customers what they want. But customers can’t always explain what influences their decisions.
Behavioral science has shown that much of human decision making happens below conscious awareness. While customers believe they’re making rational choices, emotions, habits, biases, and countless invisible influences are shaping every decision they make.
Join us as we talk with bestselling author, TEDx speaker, and behavioral economics expert Melina Palmer about the fascinating behavioral science behind why customers buy, stay loyal, and connect with brands.
From tasting room experiences and wine club memberships to ecommerce and customer loyalty, you’ll discover practical ways behavioral science can help create stronger customer connections and more memorable brand experiences.
Melina Palmer is one of today’s leading experts in behavioral economics, helping organizations around the world better understand the science behind why people make the decisions they do.
She is the bestselling author of What Your Customer Wants and Can’t Tell You, What Your Employees Need and Can’t Tell You, and The Truth About Pricing, creator and host of the award winning The Brainy Business podcast, and a sought after keynote speaker whose TEDx talks and presentations have inspired audiences around the world.
Known for making complex behavioral science approachable and immediately applicable, Melina works with organizations across industries to improve customer experience, marketing, pricing, sales, and innovation through a deeper understanding of human behavior.
