GET STARTED

Events

Stay connected with the latest industry trends and updates on eCELLAR’s innovations.

The Pulse - Speaker Series

An eCELLAR speaker series designed to inspire and empower our DtC clients. These webinars explore relevant topics that directly impact the wine industry, offering valuable insights and actionable strategies.

AI in Action – Tools, Tips, and What’s Next with Andreas Mueller-Schubert

DATE: October 1, 2025
TIME: 9 AM – 10 AM
WHO: Andreas Mueller-Schubert, Managing Partner at WSI Next Gen Marketing
LOCATION: Virtual Event
AI is not just coming, it is already here, reshaping how we work and make decisions. In this practical and conversational session, Andreas will explore how businesses of all sizes are using AI to improve marketing, streamline operations, and boost team productivity. We will cover real tools, real challenges, and what it takes to stay competitive in a fast-changing world. No jargon, no hype — just actionable insights you can use right away.
READ MORE

Coffee with Rob McMillan – A Conversation on the State of DtC Wine

DATE: August 20, 2025
TIME: 9 AM – 10 AM
WHO: Rob McMillan, EVP & Founder, Silicon Valley Bank Wine Division
LOCATION: Virtual Event
Join is for a special edition of The Pulse featuring Rob McMillan, founder of SVB’s Wine Division and author of the 2025 DTC Wine Report. Rob will share insights on today’s DTC wine market and answer questions in a candid, conversational format, all designed to help you navigate the road ahead.
READ MORE

State of DTC Wine: Insights, Benchmarks & Growth Strategies with Community Benchmark

DATE: April 25, 2025
TIME: 9 AM – 10 AM
WHO: John Keleher, Community Benchmark
LOCATION: Virtual Event
Join Community Benchmark and eCELLAR for a practical, data-driven session that unpacks the latest DTC wine trends and shows you how to act on them. Discover smarter goal-setting strategies, see the new Goal Positioning System in action, and gain real-world insights from an industry peer.
READ MORE

Mastering Media Relations for Wineries: Insider Tips from Wine Spectator’s MaryAnn Worobiec

DATE: February 5, 2025
TIME: 11 AM – 12 PM
WHO: Mary Ann Worobiec, Wine Spectator
LOCATION: Virtual Event
How should wineries successfully engage with the media? What are the do’s and don’ts, and do you really need a PR firm? Should you email, call, or text a journalist? Join us as Wine Spectator’s Senior Editor and Napa Bureau Chief, MaryAnn Worobiec, shares her expertise on navigating media relationships. With over 25 years at Wine Spectator, MaryAnn has seen the industry evolve and will offer insights on effectively connecting with writers, editors, and journalists—plus, she’ll answer your questions!
READ MORE

Trends in Millennial & Gen Z Preferences with Erica Duecy

DATE: November 4, 2024
TIME: 11AM-12PM
WHO: Erica Duecy
LOCATION: Virtual Event
Erica, a renowned digital and content strategist in the drinks industry, will explore the evolving beverage preferences among Millennials and Gen Z. Drawing from her extensive experience and expertise, Erica will provide valuable insights into the data and trends shaping the beverage industry today. Don't miss this opportunity to learn from one of the industry's leading minds and understand how to cater to the tastes of the younger generations.
READ MORE

Texting for Success: Best Practices and Future Trends with Jennie Gilbert

DATE: October 2, 2024
TIME: 10:00 AM – 11:00 AM
WHO: Jennie Gilbert, RedChirp
LOCATION: Virtual Event
Join industry experts Jennie Gilbert of RedChirp, Jennifer Oaks of Benziger Family Winery, and Tracy McArdle of eCELLAR as they dive into the essentials of DTC text messaging!
READ MORE

The State of DtC Wine in 2024 with Andrew Adams

DATE: August 27, 2024
TIME: 10am – 11am
WHO: Andrew Adams, WineBusiness Analytics
LOCATION: Virtual Event
We're excited to kick off our series with Andrew Adams, editor of the Wine Analytics Report by WineBusiness Analytics. Andrew will provide a snapshot of DtC performance in 2024 and share his insights on upcoming trends. Don’t miss this opportunity to stay ahead of the curve!
READ MORE

User & Focus Groups

User and focus groups drive eCELLAR’s innovation with direct feedback and insights.

USER GROUP: 2025 Mid-Year Update & Development Roadmap

DATE: July 9, 2025
TIME: 9:00 AM – 10:30 AM

The first 2025 User Group meeting will feature a comprehensive agenda, including a review of 2024 highlights and enhancements, a preview of the 2025 development roadmap, and new training and education initiatives. We’ll discuss upcoming events such as The Pulse webinar series and the Wine, Cheese & Cheers gathering at the DTC Wine Symposium. Additionally, […]

More Info

USER GROUP: 2024 REVIEW, 2025 DEVELOPMENT ROADMAP, & MORE!

DATE: January 14, 2025
TIME: 9:00 AM – 10:30 AM

The first 2025 User Group meeting will feature a comprehensive agenda, including a review of 2024 highlights and enhancements, a preview of the 2025 development roadmap, and new training and education initiatives. We’ll discuss upcoming events such as The Pulse webinar series and the Wine, Cheese & Cheers gathering at the DTC Wine Symposium. Additionally, […]

More Info

USER GROUP: Phase 1 Public-Facing Enhancements

DATE: September 18, 2024
TIME: 9:00 AM – 10:30 AM

We’re excited to announce the launch of Phase 1 of our public-facing enhancements, bringing impactful updates to both the side cart and cart functionality. Join our upcoming User Group session to discover how to make the most of these new features!

More Info

Exceptional experiences start with eCellar

TRY THE DEMO

Stay connected & get the latest!