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Jessica Link, General Manager
Davis Estates

What I appreciate most about eCellar is the continual evolution of the platform. The upgrades and changes are substantial and constantly valued. Not only does the support and development team listen to us, but we have the added value from the pool of clients they have. We are all like-minded and when they implement an improvement for one, we all benefit.


Wendy Brooks, General Manager
Pride Mountain Vineyards

As eCellar clients since 2009, we’ve traveled the long road with Paul and his team, and have had the opportunity to contribute development ideas and sponsor modules that were of particular importance to us. This spirit of collaboration, along with the consistently great support we receive from Client Services and the Dev team, has been integral to our long-term satisfaction. On a daily basis, the robust search capabilities of eCellar, coupled with its integrated POS system, campaign manager, reservation module and custom club, provide us with a suite of tools we can use to offer our customers a very high-touch service experience. Good people + sophisticated technology = win, win!

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Chris Dearden, General Manager
Robert Biale Vineyards

Missing Link/eCellar has been a great partner and platform for us with our tasting room reservations and sales, ecommerce, and wine club. I’ve worked with Paul and his team since the early 2000's and watched him step up his game and his technology to help wineries small and large with all of their DTC needs.

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Fiona Duncan, Mailing List Manager
Turley Wine Cellars

eCellar’s ability to maintain multiple sales and inventory channels is a key tool for us. The shopping cart experience is quick and easy for our DTC sales, and customer feedback has been positive; additionally, the integration with ShipCompliant and fulfillment partners has streamlined order processing. Both the campaign and the reservation manager are features we’re increasingly relying on as a means to communicate effectively with our customers. The eCellar team is a pleasure to work with, and we greatly appreciate their comprehensive knowledge of the software, including keen understanding of our business and customer needs as well.


Cheryl Reidel,

Direct to Consumer Sales Manager
Rombauer Vineyards

We have been using eCellar since April 2015, and it has really improved our DTC efficiencies across all channels. Real-time visibility into our customer's behavior has provided us with critical insight and the ability to give the best customer experience possible. The campaign and reservation capabilities have allowed us communicate more easily and efficiently with our customers. The robust wine club module with lots of flexibility has helped make our club run much more efficiently. The API extensions have allowed us to integrated directly with our accounting system, ShipCompliant and our fulfillment warehouse automating processes and reducing errors. This is a very comprehensive system with an innovative responsive team of people behind it. They are always quick, helpful and personal. eCellar is the best wine industry platform available today and we are happy to be on their team.

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Kenny Werle, Wine Club Director
Flora Springs Winery

eCellar has made the entire wine club process very easy to manage, yet very detailed. Their reporting system can dig down into a very deep, specific target group. With the Campaign Manager, POS, multiple inventory capabilities, and Reservations Manager, eCellar does it all. A nice one-stop shop!

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Margaret Larimer,

Membership & Systems Coordinator
Ram's Gate Winery

eCellar is an integral part of the operations at Ram’s Gate Winery. As an appointment-based winery featuring a variety of experiences, eCellar’s Reservation Management system provides us with the tools to accurately schedule appointments and keep them organized, as well as report on and track our numbers. The support team at eCellar is responsive and is always open to consider our requests to help customize our use of the program. New developments in the search tools have helped us to better understand our customers and run a successful membership. We are looking forward to utilizing eCellar’s continually expanding capabilities to help Ram’s Gate reach new heights.


Neil Bason, Director Direct To
Consumer and Hospitality
Goosecross Cellars

Having experienced a very unsatisfactory combination of applications implemented by a remote vendor, we developed a list of criteria to gauge a new Point Of Sale solution that included functionality, support, specific wine industry focus, ease of conversion and above all, a local brick-and-mortar presence. We evaluated a number of vendors and solutions that met most of those criteria but only Missing Link Networks met them all – and being able to knock on a physical office door was a leading benefit. The eCellar implementation was straight forward, the data conversion uneventful and the overall solution meets our needs. The support team has been exemplary. More importantly, as our relationship matures with Missing Link Networks, we feel we have a voice in the direction of the active development and evolvement cycle of eCellar.


Harrison Heitz,
Direct to Consumer Manager

Heitz Wine Cellars

There are a lot of options for winery software, but Missing Link Networks sets itself apart with a local, dedicated team that really cares about their customers. There’s an active community of eCellar users, and we all contribute ideas. It’s been amazing to watch the product grow organically.

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Efrain Barragan,

Director Of Marketing & DTC
Clif Family Winery

The eCellar platform is one of the most robust software systems in the wine industry. They are a like-minded company that values innovation and continuous improvement. Our business is so complex, only a platform like eCellar has been able to handle our needs.

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Ben Savery, General Manager
Scott Paul Wines

We are eCellar's first client ever - starting in 1999!   Since then, eCellar has grown and evolved well with our growing company over the years. There have been a few challenges along the way, but eCellar always stepped up and has done their part to help us get through them. As far as stability and reliability, eCellar has been a great POS platform for us.

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Robbi Ebel, Director of Sales
Gramercy Cellars

We love working with eCellar! Professional, organized, friendly and extremely helpful team with great product and service. We especially love the quick turnaround answering questions or offering guidance.

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Beth Summers, Owner
Summers Estate Wines

We love using eCellar to run our POS, CRM, email Campaigns, Wine Club and more. We tried many different POS systems over the 20 years we have been in the wine business. None are as comprehensive, wine-business specific and fully integrated as eCellar. Being a small business, the systems make our lives easier as it takes less people to do all the work that needs to be done at a winery, from sales, to shipping, to compliance, and more. Thank you Paul and the eCellar team for the great product, customer service and innovation.


Sam Lando
Lando Wines

The eCellar team and their services are top notch. The technology is superior to everything else on the market. Their teamwork makes the dream work!

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Rachelle Mudaliar, Hospitality Director
Mending Wall Winery

Mending Wall Hospitality has appreciated working with the eCellar support team. Their response time has been swift and all communications positive. The step-by-step screenshots of how to accomplish a procedure make us smile while we are learning.  Thank you eCellar Support team!

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David W. Hejl, Founder / Winemaker

eCellar sets the bar for innovation in the luxury wine tier for customer intimacy, CRM, and POS providing the most comprehensive and integrated solutions in the business. eCellar is truly an extension of my team in preserving the sophistication of our messaging creating a seamless and indelible experience for our customers working with a wait list and allocation model with biannual releases in the spring and the fall. The support team is very responsive to whatever our needs may be and we have only begun to appreciate all the reporting capabilities already developed. They also have the established relationships with the leading third-party fulfillment companies who ship wines on our behalf. Thank you eCellar for always staying out in front of our organizational needs.

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