Category: eCELLAR Functionality

Reducing Fraud Without Compromising the Customer Experience

Fraud tactics continue to evolve, but protecting your winery should not come at the expense of customer experience. Learn how eCELLAR takes a layered approach to fraud prevention through payment visibility, AVS insights, CAPTCHA protections, and operational tools designed to help wineries identify suspicious activity while keeping the buying experience seamless.

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Email Deliverability Best Practices: Why Size Still Matters

Email deliverability is one of the most important factors in successful winery marketing. Even the most beautifully designed campaign can fall short if it doesn’t make it to your customers’ inbox. At eCELLAR, we work closely with DTC wineries to ensure every message delivers smoothly and performs well once it lands.

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