The holiday rush is here for all the DTC wineries, but there’s still time to make it count. From curated gift sets to smart segmentation and simple fulfillment wins, here’s how wineries can finish the DTC sales season strong and turn holiday buyers into lifelong fans.
Email deliverability is one of the most important factors in successful winery marketing. Even the most beautifully designed campaign can fall short if it doesn’t make it to your customers’ inbox. At eCELLAR, we work closely with DTC wineries to ensure every message delivers smoothly and performs well once it lands.
A strong referral network isn’t just about bringing in more guests, it’s about creating a steady, reliable stream of highly qualified buyers who are already
The debate over the utility of using points, reviews, and awards in your DtC marketing efforts has been ongoing for decades. Some folks hate the
There was a moment when a great review by the right critic could turn a DtC program into an immediate sell-out. The 95-100 point review
Updated: 2 days ago Very little is more important to your DtC marketing than consistent Data Hygiene. Clean data is the foundation for effective communication and
It’s one of those cliches that turns out to be true: “AI isn’t coming for your job, but someone using AI is.” Artificial Intelligence will
After establishing a customer connection, it’s essential to nurture the relationship strategically and tactically with your brand. And a little bit of creativity goes a
By Susan DeMatei, Wine Glass Marketing With our increased focus on digital channels during COVID, email carries a heavy load within our marketing plan. Segmentation
Customers bail on their online purchases 75% overall. The good news is nearly 50% respond to email inviting them back to complete their purchase. (Source:
